U.P.'s Cineplex Logo
U.P.'s cineplex, located in the Caribbean, is more than just a movie theater, it's an entertainment destination and the owners wanted a logo that conveyed that very message.
The challenge, therefore, was to create a fun design that communicated this information without becoming too busy.
The final product, used as both branding as well as outdoor signage, is a great example of how many elements can come together and function as one flowing and eye-appealing graphic without being seen as too cluttered.