Logoboy Design, Logo: Gamewear Logo

Gamewear Logo

When two college buddies, turned entrepenneurs needed an identity for their new business, involving sports-themed bracelets and accessories, they both agreed their trademark needed to be bold and iconic.

The final design, with the fluid interaction between the "G" and "W" letterforms has both of these elements, and it's simplicity allows for multiple usage on embroidery, hangtags, cards and letterhead.